electric power and media. Centralism of organization is based on the continuous, visual, lineal structuring that arises from phonetic literacy. At first, therefore, electric media merely followed the established patterns of literate structures. Radio was released from these centralist network pressures by TV. TV then took up the burden of centralism, from which it may be released by Telstar. With TV accepting the central network burden derived from our centralized industrial organization, radio was free to diversify, and to begin a regional and local community service that it had not known, even in the earliest days of the radio “hams.” Since TV, radio has turned to the individual needs of people at different times of the day, a fact that goes with the multiplicity of receiving sets in bedrooms, bathrooms, kitchens, cars, and now in pockets. Different programs are provided for those